🎧 Podcast
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Free
Beginner
This is the rare show built entirely for founders who are shipping a product without being the one who writes the code. Host Sophia Matveeva covers scoping, briefing, and managing developers and vendors with confidence, with episodes like "How to lead a development team when you're not technical" that map straight onto running a cadence through an agency or freelancers. It is a first-hand, practitioner account rather than generic startup advice.
Tech for Non-Techies
On Tech for Non-Techies by Sophia Matveeva Ongoing, ~30 to 45 min episodes
- You do not need to code to lead the build, but you do need to scope and brief well. The show treats that as a learnable skill, not a personality trait.
- Managing an external dev team is its own discipline: clear briefs, tight feedback loops, and knowing enough to ask the right questions.
- Use it as a running companion to the weekly cadence, one episode reframes a problem you are likely hitting with your freelancers right now.
