▶️ Video
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Free
Intermediate
Duarte studies presentations for a living, and this talk (using the Jobs iPhone launch as one of her two case studies) shows the actual shape underneath a talk or demo that moves an audience: repeated contrast between what is and what could be. It gives you a structure to storyboard a demo against, rather than just 'be more like Steve Jobs' as advice. Eighteen minutes, and you will start seeing the pattern in every good demo you watch afterward.
The secret structure of great talks
- Great talks move back and forth between 'what is' (the pain) and 'what could be' (the outcome)
- A clear structure, not raw charisma, is what makes a talk or demo resonate
- End on the new bliss, the world the buyer gets once the pain is gone
