🎧 Podcast
India
Free
Intermediate
Why we picked it ShareChat built a social product for 15 plus Indian languages from launch, not as a later add on, and this episode gets into the product decisions behind that. You hear how designing for vernacular users first changes onboarding, content, and interface choices. A candid product perspective specific to the Indian multilingual context.
Building for Bharat: ShareChat's Group Product Manager
On The Ashish Sinha Show by Ashish Sinha ~40 min
- Vernacular first means rethinking onboarding, not just translating labels
- Serving many languages from launch shapes the whole product
- Local content and creators matter as much as the interface language
