We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person. 11 cities confirmed, 342 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

The Ashish Sinha Show

1 resource from The Ashish Sinha Show we point founders to, and the questions each answers.

🎧 Podcast
India Free Intermediate

ShareChat built a social product for 15 plus Indian languages from launch, not as a later add on, and this episode gets into the product decisions behind that. You hear how designing for vernacular users first changes onboarding, content, and interface choices. A candid product perspective specific to the Indian multilingual context.

Building for Bharat: ShareChat's Group Product Manager

On The Ashish Sinha Show by Ashish Sinha ~40 min

  • Vernacular first means rethinking onboarding, not just translating labels
  • Serving many languages from launch shapes the whole product
  • Local content and creators matter as much as the interface language
Listen on Apple Podcasts podcasts.apple.com →
Answers How do I design an app that works well for users who aren't fluent in English and may switch languages?
eChai Partner Brands