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Why we picked it Alagh started from a problem she hit as a new mother in India, unable to find safe products for her son, and that specific lived need became the entire company. It is a concrete illustration of founder-market fit coming straight from personal circumstance. Read it when you doubt whether a problem from your own life is big enough to build on.
How Ghazal Alagh Built Mamaearth From a Mother's Concern
From The Better India by The Better India
- A personal need, felt sharply, can point to a real market gap
- Trust and transparency win when you build for people like yourself
- You do not need a pedigree to build a category leader in India
