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Why we picked it A tight 17 minute talk that distills The Mom Test into the one habit that matters most: stop presenting your idea, because presenting is just fishing for compliments and compliments are bad data. Fitzpatrick shows how to redirect a conversation onto how the person handled the problem before you showed up. Watch it before your next call for a quick reset.
Rob Fitzpatrick: (not) presenting your idea
On The Conference by Media Evolution by Rob Fitzpatrick 17 min
- Presenting your idea invites polite lies, so leave it out
- Ask how they solved the problem in the past instead
- Push for a real commitment, not a warm feeling
