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Why we picked it A short, honest conversation between two founders who lived this choice, with Jodie Cook admitting she named her agency after her initials almost by accident. It reframes the question around what actually makes a company saleable and independent, so you are deciding for the long game rather than for ego.
Should You Name Your Business After Yourself? w/ Jodie Cook (Ep 423)
On The Futur by Chris Do 19 min listen
- Buyers want client relationships, repeatable systems, and talent, not a company that depends on one name.
- Founders often pick their own name or initials with far less thought than the decision deserves.
- The real job is building something that can stand and grow without you, whatever is on the door.