🎧 Podcast
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Beginner
This episode goes directly at the insecurity behind the question: founders worry that selling themselves makes their company look small or amateurish, and Steli and Hiten explain why the opposite is true. It's a quick, blunt listen aimed exactly at someone stalling on their first sales calls out of embarrassment, not incapacity. Play this on a walk before you make your next call.
Should Founders Be Doing Sales? Will Prospects Take Their Startups Serious?
On The Startup Chat with Steli & Hiten
- Prospects are usually flattered to talk directly to a founder, not put off by it
- Delegating sales too early is often about founder insecurity, not strategy
- The founder is, in practice, the best salesperson the company will ever have
