🎧 Podcast
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Free
Intermediate
An investor walks through, line by line, the actual cold email that got him to say yes to what became a unicorn investment. Rare to hear an investor narrate exactly what made one message clear its two-second test while hundreds of others didn't.
The Contentful Memo: Point Nine's Christoph Janz on the Cold Email That Led to a Unicorn Investment
On The Twenty Minute VC (20VC) by Harry Stebbings ~45 min
- The email led with a sharp, specific problem statement, not a company description
- Janz could tell within seconds why the email was relevant to his fund specifically
- Brevity and confidence read as competence; hedging and length read as noise
