📄 Article
Free
Intermediate
How to plan and test distribution channels (Bullseye method)
From Traction (companion resource) by DuckDuckGo / Gabriel Weinberg ~10 min read
Why we picked it
The official companion site for Traction, summarizing the Bullseye framework for founders who want the method without reading the whole book first. Included as the canonical home for the framework.
- Rank all 19 channels into inner circle, potential, and long shots.
- Cheaply test your top 3 inner-circle channels in parallel.
- Focus resources on the single channel showing the most traction.
- Revisit the exercise as your startup and market evolve.