📄 Article
Free
Intermediate
Why we picked it The official companion site for Traction, summarizing the Bullseye framework for founders who want the method without reading the whole book first. Included as the canonical home for the framework.
How to plan and test distribution channels (Bullseye method)
From Traction (companion resource) by DuckDuckGo / Gabriel Weinberg ~10 min read
- Rank all 19 channels into inner circle, potential, and long shots.
- Cheaply test your top 3 inner-circle channels in parallel.
- Focus resources on the single channel showing the most traction.
- Revisit the exercise as your startup and market evolve.
