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Why we picked it A former Stripe and Twitter operator, now an investor, on why, when, and how to interview customers. Practical and concise on structuring conversations around behaviour, and a good bridge between Steve Blank's philosophy and your next call. Free and quick.
Get out of the building: Why, when, and how to interview your customers
From Uncork Capital (Medium) by Amy Saper 12 min read
- Interview about behaviour, not hypotheticals.
- Get out and talk before you build.
- Probe for the emotion behind the problem.
