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Traynor describes finding fit by looking for clusters of demand, groups of customers pulling for the same underlying thing, rather than chasing individual asks. It is the clearest statement of your core move, cluster by problem and build for the biggest, most painful cluster. Short and directly on point.
How Intercom Uses Clusters of Demand to Find Product-Market Fit
From Underscore VC by Des Traynor
- Look for clusters of demand, not one off requests.
- A strong cluster is many customers pulling in one direction.
- Build for the cluster that is both large and underserved.
