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Why we picked it This is the most direct answer to your question from an investor who reads these slides for a living. It walks through why a bottoms-up number (customers times price they will pay) signals you understand your buyer, and treats the classic top-down TAM slide as a trap. You get a concrete formula and worked examples you can drop straight into your deck.
How to Create a Compelling Market Size Slide (With Examples)
From Underscore VC (Richard Dulude) by Richard Dulude 12 min read
- Bottoms-up market size equals number of customers times price they will pay
- A bottoms-up slide signals you actually know your buyer and pricing
- Lead with bottoms-up and use the big top-down figure only as context
