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Underscore VC (Richard Dulude)

1 resource from Underscore VC (Richard Dulude) we point founders to, and the questions each answers.

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This is the most direct answer to your question from an investor who reads these slides for a living. It walks through why a bottoms-up number (customers times price they will pay) signals you understand your buyer, and treats the classic top-down TAM slide as a trap. You get a concrete formula and worked examples you can drop straight into your deck.

How to Create a Compelling Market Size Slide (With Examples)

From Underscore VC (Richard Dulude) by Richard Dulude 12 min read

  • Bottoms-up market size equals number of customers times price they will pay
  • A bottoms-up slide signals you actually know your buyer and pricing
  • Lead with bottoms-up and use the big top-down figure only as context
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Answers Investors keep asking for a top-down TAM slide, but I built my number bottoms-up. Which do I show? How do I research market size and timing when I can only spend a weekend and have no budget for reports?
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