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Why we picked it Our answer tells founders to rewrite every button label in their own voice, and this is the research on how to do it well. It shows why specific action verbs beat generic Submit or Yes or No, and how honest labels reduce hesitation. Small copy wins like this are cheap and remove the wizard, filled, it, in feeling instantly.
How to Optimize Button Microcopy
From UX Psychology (Dr Maria Panagiotidi) by Maria Panagiotidi 8 min read
- Label buttons with the specific action, not Submit or OK
- Copy that sets accurate expectations lowers user anxiety
- First, person or plainspoken labels feel human, not templated
