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Collecting the numbers is easy. Knowing what they mean is the hard part, and this piece is built around exactly that. It shows why a single "good" bounce rate is misleading and how the same number reads differently by page type, traffic source, and what the visitor actually came for.
What's a Good Bounce Rate? Benchmarks and How to Read Them
From withdaydream.com by daydream team
- A high bounce is not automatically bad: if the page answered the question, the visitor can leave happy
- Read bounce rate alongside where the traffic came from and what the page is for, not as one magic number
- Segment your pages instead of chasing one benchmark, so you fix the pages that actually cost you
