▶️ Video
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Free
Intermediate
Box's founder walks through the enterprise dynamics that create exactly your problem: big buyers who want everything customized. He explains how Box kept a simple, opinionated product while selling to large accounts. Watch it to see how to serve enterprise customers without letting each one fork your roadmap.
Building for the Enterprise
On Y Combinator (Aaron Levie, How to Start a Startup) by Aaron Levie 50 min watch
- Start with something simple and opinionated, then resist the urge to bolt on per-customer features.
- Enterprise buyers will always ask for more, so your product point of view has to hold.
- Serving big accounts and keeping a focused product are not mutually exclusive.
