▶️ Video
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Beginner
Ben Heath runs a Facebook ads agency and walks through the exact setup where first-timers quietly bleed budget: the wrong campaign objective, boosting posts instead of running a conversion campaign, and pulling the plug during the learning phase. It is a full walkthrough, not a hype reel, so you can watch the parts where your test budget actually leaks and copy the fix on screen. Treat it as a starting point to get your first campaign structured, then judge your own numbers.
Facebook Ads FULL Tutorial & Course for Beginners
On YouTube (Ben Heath) by Ben Heath About 40 to 50 minutes
- Picking Traffic or Engagement when you actually want sales is the classic day-one mistake: it tells Meta to optimize for cheap clicks, not buyers.
- A new campaign needs roughly a week and about 50 conversion events before you judge it; killing it on day two or three wastes the whole test.
- Sending ad clicks to your homepage instead of a focused landing page quietly drops conversions before tracking even gets a chance to matter.
