▶️ Video
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Free
Intermediate
The talk version of Casey's onboarding argument, good if you would rather watch than read. He shows how small onboarding changes moved real activation numbers at scale. A solid grounding before you audit your own flow.
Why Customer Onboarding is the Most Crucial Part of Your Growth Strategy
On YouTube (Casey Winters talk) by Casey Winters
- Onboarding is the hardest and most rewarding funnel stage to fix
- Aim experiments at getting users to the core action
- Small friction removals can move activation a lot
