▶️ Video
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Free
Intermediate
Why we picked it The talk version of Casey's onboarding argument, good if you would rather watch than read. He shows how small onboarding changes moved real activation numbers at scale. A solid grounding before you audit your own flow.
Why Customer Onboarding is the Most Crucial Part of Your Growth Strategy
On YouTube (Casey Winters talk) by Casey Winters
- Onboarding is the hardest and most rewarding funnel stage to fix
- Aim experiments at getting users to the core action
- Small friction removals can move activation a lot
