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Instead of theory, this walks through 105 real pricing pages and shows how the layout itself does the persuading: which plan is highlighted, whether the annual or monthly view is the default, and how the savings are worded. That is exactly the lever in your question, because whether people wait for the cheaper option is mostly decided by what your pricing page shows first. Watch it with your own pricing page open and copy the framing moves that fit.
I looked at 105 SaaS pricing pages. Here's what I learned.
On YouTube (Slidebean) by Slidebean About 12 minutes
- The default view on your pricing page (annual vs monthly) quietly sets what most people pick, so lead with the plan you actually want them on.
- Showing the annual price as a per-month number billed yearly makes it feel smaller and pulls people onto the longer commitment.
- Real pages, not slides, so you can see concrete framing you can borrow rather than abstract advice.
