We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 318 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

YouTube (TLDR)

1 resource from YouTube (TLDR) we point founders to, and the questions each answers.

▶️ Video
✓ Link checked India Free Intermediate

The CRED founder's framework for why people actually switch and stay, a jump in efficiency large enough that the change becomes irreversible. It is a sharp test of whether a trendy product delivers real value or just novelty. Indian context, useful anywhere.

Delta 4 theory

On YouTube (TLDR) by Kunal Shah ~20 min

  • Real adoption needs a big, irreversible efficiency gain.
  • Novelty without a real delta fades quickly.
  • Ask whether users could easily go back to the old way.
Watch on YouTube youtube.com
eChai Partner Brands