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India
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Beginner
Zerodha started as a boutique brokerage aimed narrowly at active day traders, a niche the rest of the Indian broking industry considered too small to bother with, and grew into the country's largest broker from that base. Kamath's own account of his trading background is a rare Indian, founder-voiced example of choosing depth of pain and frequency of use over broad appeal on day one. Read it to see the beachhead idea play out in an Indian market you already recognize.
Nithin: Zero to Zerodha
From Z-Connect by Zerodha by Nithin Kamath 10 min read
- A niche the rest of an industry ignores can still have enough frequency and pain to build on
- Serving a narrow, active segment well can be the foundation for later broadening
- Depth of engagement within a small starting segment mattered more than its initial size
