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India
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Intermediate
Why we picked it An Indian product team writing about how they think, not just how they draw. Zomato argues that good UX starts from understanding the outcome you want, then designing the experience that leads there, before touching pixels. Useful to see world class product thinking from a company building for Indian users at scale.
Product Before Pixels: a product thinking workshop for designers
From Zomato by Zomato Design 10 min read
- Understand the desired outcome before you design the screen
- Make constraints explicit so the whole team decides together
- Design serves the product goal, it is not decoration on top
