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A practical walkthrough of reading Reddit communities as a free market signal, including how to pick the right subreddits and what their size does and does not tell you. It pairs well with counting people in groups, and it is honest about the limits so you do not over read a small sample. Good grounding before you treat community counts as proxies.
How to Use Reddit for Market Research
From ZoomInfo by ZoomInfo 12 min read
- A niche 50k community can beat a noisy 500k one
- Read repeated questions as built in demand signals
- Use communities for qualitative signal, not hard totals
