Growth fundamentals & metrics

Measure what matters, grow what compounds.

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What are the 'four fits' I need before growth compounds? Brian Balfour's model: market-product, product-channel, channel-model, and model-market fit all have to line up. Growth feels effortless when they ... Advanced 2 resources → What does a healthy LTV to CAC ratio look like for an early bootstrapped Indian SaaS startup, and when is it too early to even care? The often-quoted 3:1 LTV to CAC target is for companies with a stable retention curve and months of clean payback data, so before you have that it ... Advanced 3 resources → Should I optimize my conversion funnel or my retention first when both look weak? Retention almost always comes first, because a better funnel just pushes more people into a bucket that is leaking. If people who reach your core v... Advanced 3 resources → How do I run a growth experiment properly when my user numbers are too small for statistical significance? At low volume, classic A/B significance is out of reach, so lean on bigger, obvious bets and qualitative signal rather than pretending a 2 percent ... Advanced 3 resources → When is it worth hiring a growth person or setting up a real growth process, versus keeping it founder-led? Keep growth founder-led until you have a retaining product and at least one channel that clearly works, because a growth hire cannot manufacture pr... Advanced 3 resources →

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