Customers & Research
Defining your ideal customer
Know exactly who you're for (and who you're not).
Who's asking
Everyone
Aspiring Founder
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Builder
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How do I find my ICP when I'm selling to Indian SMBs who don't fit clean B2B categories?
Indian SMBs (kirana owners, small manufacturers, local service businesses) rarely map onto the tidy firmographics that Western ICP frameworks assum...
How do I define my ideal customer when I'm a domain expert who thinks everyone in my industry needs this?
Deep industry knowledge is an edge, but it makes you assume the whole field shares your urgency, and it almost never does. Split your industry by w...