Customers & Research

Understanding the problem (JTBD)

People hire products to do a job, find the job.

Level All Beginner Intermediate Advanced
Who's asking Everyone Idea-Stage Founder Builder Launcher Grower Non-Technical Founder Domain Expert
How do I turn a job to be done into product and messaging decisions? Write the job as a struggling-moment statement ('when I ___, I want to ___, so I can ___') and use it as the filter for what to build and how to pi... Advanced 2 resources →