We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 701 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Understanding the problem (JTBD)

People hire products to do a job, find the job.

Level All Beginner Intermediate Advanced
Who's asking Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Domain Expert Anywhere Founder Repeat Founder

Showing 3 of 17 questions. Clear filters

I'm a domain expert building for my own industry. Does knowing the field too well make me worse at spotting the real job? It can, because expertise makes you assume you already know the answer and skip the listening. The trap is confusing your job (what you struggled w... Advanced 3 resources → How do I find the job when my customers can't articulate it themselves? Stop asking them to explain the job and start reconstructing the moment they last switched from one solution to another. People are bad at abstract... Advanced 3 resources → When is the job someone hires my product for actually an emotional or social one, not a functional one? More often than founders assume, because we default to functional explanations and miss the feeling underneath. People hire products to feel compet... Advanced 3 resources →
eChai Partner Brands The partnership →