Understand your customers
Understanding the problem (JTBD)
People hire products to do a job, find the job.
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How do I turn a job to be done into product and messaging decisions?
Write the job as a struggling-moment statement ('when I ___, I want to ___, so I can ___') and use it as the filter for what to build and how to pi...
Different customers seem to hire my product for completely different jobs. Do I pick one or serve them all?
Pick one to lead with, at least until you have traction, because messaging that speaks to three jobs speaks clearly to none. Multiple jobs is commo...
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