Understand your customers
Understanding the problem (JTBD)
People hire products to do a job, find the job.
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What does 'jobs to be done' actually mean?
People don't buy products, they 'hire' them to make progress in a specific situation, the famous milkshake was hired to make a boring commute beara...
What are the most common ways founders get JTBD wrong in practice?
The big three: treating a demographic as a job ("millennials want convenience" is not a job), writing the job so broadly it fits any product, and m...
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