Customers & Research

Understanding the problem (JTBD)

People hire products to do a job, find the job.

Level All Beginner Intermediate Advanced
Who's asking Everyone Idea-Stage Founder Builder Launcher Grower Non-Technical Founder Domain Expert
How do I actually uncover the job my customers are hiring my product for? Interview people who recently switched to or bought something in your space and reconstruct the timeline: what triggered the search, what they used... Intermediate 3 resources →