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Market size & timing
Is it big enough, and why now?
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How do I size a market I want to sell to businesses outside the big Indian startup hubs?
Public data thins out fast once you leave the metros, so build the number from the ground: count the actual businesses (GST registrations, industry...
My total market looks small, but each customer is worth a lot. Can a low-count, high-value market still work?
Yes, and it's often a better business than a huge market of tiny accounts, because a few hundred customers each paying serious money can build a re...
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