Find & validate your idea
Market size & timing
Is it big enough, and why now?
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Why does 'why now?' matter so much for a startup idea?
Most great startups ride a change that just made something newly possible or newly cheap: a new technology, regulation, behaviour, or cost curve. I...
Is it smarter to enter a market while it's still forming, or wait until demand is obvious and proven?
Entering early buys you a shot at owning the category, but you pay for it by spending years educating customers who aren't ready, and early is ofte...
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