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Grow & market

Paid acquisition basics

Buy customers profitably, or don't buy them.

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How do I know if my paid ads are actually profitable? Compare customer acquisition cost to the contribution margin a customer generates, and demand payback inside a few months (or a single order for D2... Intermediate 2 resources → How do I pick which paid channel to start with? Match the channel to how people already look for what you sell: intent-driven search for problem-aware buyers, feed-based social for discovery and ... Intermediate 2 resources → How much budget do I need to test a paid channel properly? Enough to get a statistically real read, usually a few hundred conversions per channel before you judge it, not fifty dollars over a weekend. Set a... Intermediate 2 resources → Should I try WhatsApp or lead-form ads instead of sending people to a website? For high-consideration or offline-closed sales (services, coaching, big-ticket D2C), capturing a lead on WhatsApp or a native lead form often conve... Intermediate 3 resources →
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