Grow & market

Paid acquisition basics

Buy customers profitably, or don't buy them.

Level All Beginner Intermediate Advanced
Who's asking Everyone Aspiring Founder Idea-Stage Founder Builder Launcher Grower Technical Solo Founder Non-Technical Founder Domain Expert Women Founder Anywhere Founder Repeat Founder

Showing 3 of 18 questions. Clear filters

What's the minimum data I need before I trust that a paid campaign is actually working? Roughly 30 to 50 conversions per variation before you read anything into a result, and enough spend that you're not judging on 3 or 4 lucky sales. ... Intermediate 3 resources → My cost per click looks fine but nobody buys. Where do I even start fixing this? A cheap click that doesn't convert is almost always a landing page or offer problem, not an ad problem. Check the handoff first: does the page matc... Intermediate 3 resources → How do retargeting and cold prospecting budgets actually split when I'm just starting? Early on, most of your budget has to go to cold prospecting because you have almost no audience to retarget yet. A common starting split is heavily... Intermediate 3 resources →
eChai Partner Brands