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Paid acquisition basics
Buy customers profitably, or don't buy them.
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What's the minimum data I need before I trust that a paid campaign is actually working?
Roughly 30 to 50 conversions per variation before you read anything into a result, and enough spend that you're not judging on 3 or 4 lucky sales. ...
My cost per click looks fine but nobody buys. Where do I even start fixing this?
A cheap click that doesn't convert is almost always a landing page or offer problem, not an ad problem. Check the handoff first: does the page matc...
How do I stop platform-reported conversions from lying to me about what's actually driving sales?
Meta and Google both over-claim credit, so if you add up every platform's reported conversions you'll spend more than you actually earned. Trust yo...
How do retargeting and cold prospecting budgets actually split when I'm just starting?
Early on, most of your budget has to go to cold prospecting because you have almost no audience to retarget yet. A common starting split is heavily...
Do I need to worry about a Meta ad account ban, and how do I protect against it?
Yes, account and page bans happen more often than founders expect, sometimes wrongly, and losing your account mid-scale can freeze your whole acqui...
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