Grow with content and SEO

Compound reach with content, search, and a founder audience.

3 steps, 54 questions, laid out in the order you'll hit them

Each step is a topic with the real questions founders ask; open whichever one you're stuck on for the answer and the resources on it.

1. 1
   Content & SEO foundations

   Get found by the people already searching.

   What is SEO and do I even need it as an early-stage startup? 2 → How do I do keyword research to find what my customers search for? 2 → What are the basic on-page SEO things I must get right? 2 → How do I get started with content marketing without a big team? 2 → How long does SEO take to actually bring in traffic? 2 → All 18 questions in Content & SEO foundations →
2. 2
   Social media & personal brand

   Build an audience before you need one.

   Why should I build a personal brand as a founder? 2 → Which platform should I focus on to build an audience? 2 → What should I actually post if I'm not a natural writer? 2 → How do I turn an audience into actual customers or signups? 2 → How long does it take for content and personal brand to pay off? 2 → All 18 questions in Social media & personal brand →
3. 3
   Community-led growth

   Turn users into a movement.

   What is community-led growth and is it right for my startup? 2 → How do I start a community from zero? 3 → How do I solve the cold-start / chicken-and-egg problem for a network or community? 2 → How do I keep a community engaged instead of dead? 2 → How do I tie community to real business outcomes? 2 → All 18 questions in Community-led growth →