Article · ~20 min read

12 Frameworks for Finding Startup Ideas

First Round Review · First Round Review (review.firstround.com) Free Beginner

A well organized menu of twelve concrete approaches drawn from real founders, useful when you want structured prompts without the myth of the sudden eureka moment. It pushes back directly on waiting for inspiration and shows idea finding as deliberate practice. Handy as a checklist to test your own direction against several angles.

  • The eureka story is usually months of interviews and pivots in disguise
  • You can systematically probe a space instead of waiting for a flash
  • Different frameworks suit different founders, so try several

It answers 5 questions

  1. How do I come up with startup ideas that aren't just 'Uber for X'?
  2. Where do I look to find emerging opportunities before they're obvious?
  3. I have too many ideas. How do I pick which one to actually work on?
  4. How do I turn a trend I've noticed into an actual product idea I can build?
  5. How do I generate a steady flow of idea candidates instead of waiting for one big flash?

Read with it

  1. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  2. Lenny interviewed founders of Gong, Notion, Figma, Amplitude, Retool and more to trace where their idea actually came from. The... Lenny's Newsletter Article · About 15 min read How the Most Successful B2B Startups Came Up With Their Original Idea Lenny Rachitsky
  3. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  4. The definitive founder essay on why raw ideas are worth very little and why secrecy is the wrong instinct. Graham's argument... paulgraham.com Essay · ~15 min read Ideas for Startups Paul Graham
  5. Entering an unfamiliar industry means you cannot see the walls and dead ends that veterans already know. Dixon explains that a... cdixon.org Essay · short read The Idea Maze Chris Dixon
  6. A short, pointed essay on why the best ideas grow organically out of the founder's own life and knowledge, the essence of... paulgraham.com Article · ~5 min read Organic Startup Ideas Paul Graham
eChai Partner Brands The partnership →