Article
4 Tips to Get Your Cold Emails Opened
Copyhackers Free Intermediate
Copyhackers writes for people who make a living from words converting, and this piece is focused tightly on the mechanics of getting a stranger to open and then keep reading. It's a good companion to more founder-y advice because it comes from a pure copywriting lens rather than a startup one.
- Write your subject line last, after you know what the email actually says
- Short sentences and short paragraphs read as more honest, not less serious
- Ask yourself what the recipient gets before you ask what you want