Article · 18 min read

5 questions to ask when your product stops growing

Jason Cohen · Lenny's Newsletter (Jason Cohen) Freemium Intermediate

A two time unicorn founder gives you a diagnostic tree for stalled growth, including why 'too expensive' or 'confusing' is rarely the real reason people leave. It pushes you past surface excuses to the actual gap between what you built and what people needed. This is the framework for turning a vague 'nobody sticks around' into a specific, testable cause.

• Stated churn reasons usually mask a deeper value gap
• Diagnose whether the problem is the product, the fit, or the funnel
• Separate people who never activated from people who left later