Article · 10 min read

9 Tips for Better Customer Validation Interviews

ProductPlan Free Beginner

A quick, scannable checklist for running interviews well, covering open-ended questions, avoiding leading the witness, and knowing when a conversation is giving you real information. Useful as a pre-call refresher so each of your fifteen to thirty conversations pulls its weight. Not deep, but a solid reference to keep open while you interview.

  • Ask open-ended questions and resist leading people toward your idea
  • Dig deeper with why and tell me more rather than accepting first answers
  • Trust actions and past behaviour over stated intentions
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The question it answers

  1. How many people should I talk to, and how do I find them?

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