Article · Help page

A/B test titles and thumbnails (YouTube Test & compare)

YouTube Help · support.google.com Free Beginner

YouTube's own help page for its built-in A/B test: creators can test and compare up to 3 titles and thumbnails on one video, and YouTube picks the winner.

  • Test up to 3 different titles and thumbnails on one video.
  • At the end, the version with the best result is applied.
  • Test thumbnails that differ clearly, not small tweaks.
Open on support.google.com ↗

The question it answers

  1. How do I run an A/B test?

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