Article · Help page

About A/B testing for Meta Ads

Meta Business Help Center · facebook.com Free Beginner

Meta's own help page for the A/B test feature in Ads Manager, which splits your audience so versions of an ad, audience or placement do not overlap.

  • Run A/B tests from Ads Manager rather than comparing two ads by hand.
  • Change one variable per test.
  • Let the test finish before you scale the winner.
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The question it answers

  1. How do I run an A/B test?

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