Essay

A simple way to validate your startup idea

Justin Jackson · justinjackson.ca Free Beginner

Jackson's test is blunt and useful: can you name five specific real people who need this and would buy it. If you cannot, you have not validated, you have guessed. It is a five minute reality check that matches our short answer almost word for word.

  • Write down five real people by name who need it
  • If you cannot name them, you are still guessing
  • Being connected to the customer's community is the real signal
Open on justinjackson.ca ↗

The question it answers

  1. How do I know when I've validated enough to actually start building?

Read with it

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  5. 200+ candid conversations with Indian founders and investors on how they actually found their idea, spotted a trend, and... Apple Podcasts Podcast · podcast series (45-90 min episodes) The Neon Show (formerly 100x Entrepreneur) Siddhartha Ahluwalia
  6. Video · ~13 min How to Plan an MVP Michael Seibel (YC)
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