Thread

Ask HN: How to Actually "Talk to Your Customers"?

Hacker News Free Beginner

This thread is a candid, unfiltered discussion of a question every founder eventually asks out loud: how do you actually get a real stranger on a call in the first place. Reading founders trade tactics and admit their own failed attempts is a useful reality check against the tidy advice in more polished articles.

  • Founders openly admit that finding strangers to talk to is harder in practice than in theory
  • Cold outreach, communities, and existing waitlists all come up as ways to reach people outside your circle
  • There is no single trick, persistence across many small attempts is what actually works

The question it answers

  1. How do I get honest answers when the person I'm interviewing is a friend or someone in my network?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. A short, practical field guide to customer discovery: who to talk to, how to find them, and how many. Pairs perfectly with The... talkingtohumans.com Book · ~80 pages (free PDF available) Talking to Humans Giff Constable
  3. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  4. Video · ~25 min How to Talk to Users Eric Migicovsky
  5. Video · ~20 min How to do customer interviews? | Rob Fitzpatrick, author of "The Mom Test" Rob Fitzpatrick
  6. The cleanest distillation of the one framework that turns a customer chat into a relationship instead of a survey. The three... Sachin Rekhi's Blog Article · 10 min read A Primer on Talking to Customers From Rob Fitzpatrick's The Mom Test Sachin Rekhi
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