Article · 12 min read

Ask Teresa: What Are the Best Customer Interview Questions?

Teresa Torres · Product Talk Free Beginner

A direct answer to the question every founder types into search: what should I actually ask. Torres argues for throwing away the long script and driving the interview from one story based question, then following the thread. Handy when you are staring at a blank interview guide the night before a call.

  • One good story question beats a long list of survey questions
  • Anchor on a specific past instance, then follow up on details
  • Avoid questions that ask people to predict their own future
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The question it answers

  1. How do I run a customer interview without leading them to the answer I want?

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