Article · 15 min

Blitzscaling

Reid Hoffman · hbr.org Freemium Advanced

Reid Hoffman's case for prioritising speed over efficiency when a market is winner-takes-most, and the costs that choice brings.

  • Blitzscaling fits a market one company will win; most businesses should not do it.
  • Know which problems you are choosing to ignore while you race.
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The question it answers

  1. How do I scale a business?

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