Article · 5 min read

Blume Ventures: How to reach us (seed traction benchmarks by model)

Blume Ventures Free Beginner India

This is one of the only Indian seed funds that publishes hard numbers for when they want to hear from you, so you can benchmark yourself instead of guessing. For B2B or ecommerce/transaction plays they name roughly $375k (about 3 crore) annualized revenue, for marketplaces about 50 lakh monthly GMV, and for a consumer app that is not yet charging, 25k MAU / 5k DAU. Read it as a floor to clear, then aim higher, because these are the levels at which an Indian VC stops treating you as too early.

  • Blume states concrete reach-out thresholds: about 375k dollars (3 crore) annualized revenue for B2B/ecommerce, 50 lakh monthly GMV for marketplaces, 25k MAU / 5k DAU for pre-revenue consumer apps.
  • These are guidelines, not hard rules, and second-time or proven-operator founders raise well below them, so use the numbers to calibrate, not to gate yourself.
  • Notice the model-specific framing: for a marketplace GMV matters, for consumer it is retained active users, for B2B it is real recurring revenue, so pick the one metric your business actually runs on.
Open on blume.vc ↗

It answers 2 questions

  1. What traction or metrics do I actually need before a seed round in India?
  2. What traction or metrics do I actually need to raise a seed round, and can I raise on just an idea?

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