Article

Cold Email Subject Line Do's and Don'ts

Demand Curve Free Intermediate

Your subject line decides whether the rest of your email gets read at all, and this piece is entirely dedicated to getting that one line right, with 36 real examples to study. It's the single best resource on this list if the subject line is where you're stuck.

  • Keep subject lines under 60 characters so they don't get cut off on mobile
  • A curiosity gap only works if it's relevant to the recipient, not generic
  • Skip fake urgency, ALL CAPS, and fake re: prefixes, they hurt more than help
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The question it answers

  1. How do I write a cold email that people actually reply to?

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