Book · 265 pages

Copywriting Secrets

Jim Edwards · Goodreads Paid Beginner

This is the plainest, most tactical copywriting reference for someone who has never written a line of sales copy. Edwards skips theory and hands you fill-in templates for headlines, offers, and sales pages, which is exactly what a founder needs when they are staring at a blank landing page. Treat it as a starting point you keep on the desk, not a course you have to finish.

• Copy is a skill you can learn from formulas, not a talent you are born with, so lean on the templates instead of trying to be clever.
• Write to one specific person's hopes and fears rather than a vague audience, and the words get easier to find.
• Headlines and the offer do most of the heavy lifting, so spend your time there first.