Template · reusable templates

Customer Discovery Interview Templates

Notion Freemium Beginner

A ready structure for capturing notes across your 20 conversations so patterns actually surface instead of blurring together. Having a consistent template for each interview lets you compare answers and spot the real signal. Pair it with The Mom Test so you record behaviour, not compliments.

  • Keep notes in one structure so patterns become visible
  • Capture what people did, not just what they said
  • Reviewing across interviews is where the real signal appears
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The question it answers

  1. How do I honestly test my founder-market fit before I quit my job?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  3. The book that gave the world 'MVP', 'build-measure-learn', and 'validated learning'. It reframes a startup as a series of... theleanstartup.com Book · ~330 pages The Lean Startup Eric Ries
  4. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  5. Video · ~13 min How to Plan an MVP Michael Seibel (YC)
  6. Long-form, candid interviews with Indian founders and investors on how they actually grew, distributed and built brand, one of... The Neon Show / Neon Fund Podcast · 200+ episodes The Neon Show (100x Entrepreneur Podcast) Siddhartha Ahluwalia
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