Video
Customer Discovery: Who Do You Interview
Justin Wilcox Free Beginner
This one is squarely about the recruiting half of your problem: who actually belongs on your interview list. It gives you a concrete way to think about widening past your inner circle so the harshest, most useful signal is not diluted by people who already like you.
- Define the specific behavior or situation that qualifies someone to interview, not just proximity to you
- Warm intros from one good interview are more valuable than a long list of friends
- A stranger who fits your criteria beats a friend who does not
